Tourney's worth hasn't been studied, but it's likely a bunch - The Explorer: Accenture

Tourney's worth hasn't been studied, but it's likely a bunch

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Posted: Wednesday, February 10, 2010 12:00 am | Updated: 8:17 am, Thu Mar 24, 2011.

There's been no study of the World Golf Championships — Accenture Match Play Championship's economic impact on greater Tucson.

There has been such analysis of the Players Championship in Jacksonville, Fla., an event and city similar to Match Play and Tucson in numbers. That study identifies a $100 million effect.

"Now, that number's probably not as high" for Match Play, said Judy McDermott, executive director of the Tucson Conquistadores. "There's not as much money with the economy."

Match Play executive director Wade Dunagan is "more comfortable with $60 million or $70 million versus the $100 million," McDermott said.

The PGA Tour's David Pillsbury estimates the effect "somewhere in the range of $45 million to $60 million. … The economic impact of a tournament of this magnitude is indeed significant," he said at a media event in January.

For McDermott, "so much of it … you can't even count it. Advertising from the 28 hours of television alone, you can't buy that. Think about all the eyeballs that are on Arizona, from telecasts to reruns to feeds to news, to the Golf Channel. All those impressions have a value to them.

"It's like commercials in the Super Bowl," McDermott said. "It's a number that is totally debatable to capture it, but we know the number's a big one."

Last year's tournament was televised in more than 200 countries, and was viewed in an estimated 463 million homes.

"Those 463 million households, we are going to be on stage," said Jeff McCormick, director of golf operations for the Ritz-Carlton Golf Club, Dove Mountain.

This year, the Match Play Championship is back-to-back with the Waste Management Phoenix Open.

"Four two weeks, the entire golfing world will have their eyes on Arizona in February," Dunagan said. "It's an opportunity for our state to shine, for one of our leading industries to shine."

The purse alone is $8.5 million, won by independent contractors who have to file income tax returns with the state of Arizona. "Think of a company with an $8.5 million payroll," said McDermott. "That's a lot. It does go into the equation. And Accenture spends a ton of money here."

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Tuesday, September 16

Boys Golf (@ 3 p.m.)

Buena, Cienega at Marana

Mountain View, Ironwood Ridge, Catalina at Amphi (Silverbell GC)

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Girls Volleyball (Fr 4 p.m., JV 5 p.m., Var 6 p.m. unless otherwise noted)

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Wednesday, September 17

Girls Golf (@ 3 p.m.)

Rincon at CDO

Ironwood Ridge, Desert View at Flowing Wells (Silverbell)

Cross Country (@4:30)

Salpointe at Catalina Foothills

Palo Verde, Nogales at Marana

Rincon, St. Gregory at CDO

Sahuarita, Pueblo, Pusch Ridge at Desert View

Girls Volleyball (Fr 4 p.m., JV 5 p.m., Var 6 p.m. unless otherwise noted)

Empire at Marana (4:30, 5:30, 6:30)

CDO at Queen Creek

Cienega at Mountain View

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Thursday, September 18

Girls Golf

CDO, Ironwood Ridge at Phoenix Aguila Invitational (all day)

Boys Golf

Sahuaro and Salpointe at Ironwood Ridge

CDO, Rincon, Sunnyside at Tucson High

Girls Volleyball (Fr 4 p.m., JV 5 p.m., Var 6 p.m. unless otherwise noted)

Marana at Sahuarita

Ironwood Ridge at Sahuaro (4:30, 5:30, 6:30)

Catalina Foothills at Rincon

Pusch Ridge at San Manuel

Swimming (4 p.m.)

Marana vs. Tucson at Quincy Douglas Pool

Cienega at Marana

CDO, Ironwood Ridge at Amphi

Catalina Foothills at Sahuaro

Freshman Football (all games at 6 p.m. unless otherwise noted)

Flowing Wells at Marana (4 p.m.)

Desert View at Mountain View

Cienega at CDO

Ironwood Ridge at Buena

Catalina Foothills at Sahuarita

JV Football (all games at 6 p.m. unless otherwise noted)

Amphi at Marana

Santa Cruz Valley at Pusch Ridge

Mountain View at Desert View

CDO at Cienega

Buena at Ironwood Ridge

Sahuarita at Catalina Foothills

Friday, September 19

Boys Golf

Catalina Foothills, Ironwood Ridge, CDO, at Phoenix Aguila Invitational (all day)

Cross Country

Mountain View, Ironwood Ridge at Mt. Carmel Invitational (San Diego, CA)

Girls Volleyball

CDO at Westwood Tournament of Champions

Football (@7 p.m.)

Pusch Ridge at Santa Cruz Valley

Catalina at Marana

Desert Vista at Mountain View

Ironwood Ridge at Buena

Cienega at CDO

Catalina Foothills at Sahuarita

Saturday, September 20

Boys Golf

Catalina Foothills, Ironwood Ridge, CDO, at Phoenix Aguila Invitational (all day)

Cross Country

Marana at Old Pueblo Invite(Lincoln Park)

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