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Koko builds Cadillac?

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Posted: Wednesday, March 20, 2013 4:00 am

Koko FitClub is changing the way more and more Americans exercise. As Gary Durrenberger, Tucson Area Developer jokingly puts it, “Traditional gyms are like a saddle maker trying to design the latest and greatest saddle. Meanwhile, Koko FitClub just came to town in a brand new Cadillac!”

Albert Einstein famously defined insanity as “doing the same thing over and over again and expecting different results.” This begs the question of why then do nearly 60,000 gyms worldwide think that more of the same, one-size-fits-all service is the solution?

A recent poll shows that 95 percent of all Americans feel they have convenient access to exercise, yet two-thirds of the population is currently overweight or obese – record levels. So, why do only half of U.S. citizens exercise regularly? Why do only 16 percent of Americans belong to a gym?

Durrenberger believes Americans are tired of meeting one challenge with more challenges.

“Americans realize they should exercise, but soon after pledging their first born to a long-term gym membership, they realize they have to figure out what to do, when to do it and how to do it. This never-ending maze results in frustration which leads to a date with a bag of chips and the remote control.”

“Koko offers an out-of-the-box solution to 84 percent of the population looking for an efficient, effective and affordable route to results. And, oh yeah, if you hate gyms – so do we. No gym scene at Koko!

So, while Koko can’t take credit for building the Cadillac, Durrenberger is quick to remind, “We are the world’s first and only automated personal training studio. And we truly are revolutionizing the way men and women, of all ages and fitness backgrounds, are taking control of their fitness. It’s a lot of fun going to work each day knowing you’re the only game in town. We invite the community to come see why!”

To schedule a complimentary tour, visit www.orovalley.kokofitclub.com or call 445-4515. Koko is conveniently located in the Home Depot shopping center at Oracle Road and First Avenue.

Daily hours of operation for members are 4 a.m. to 11 p.m.

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