The Oro Valley Town Council voted on Wednesday, July 21 to temporarily loosen the town's sign code regulations.
The move is intended to provide relief to local business by allowing greater freedom in the use of temporary signs during the continued economic recession.
"This is not a 'residents versus businesses' issue. I hope the community doesn't see it that way. This impacts all of us and we have many business owners who are also residents," Councilman Steve Solomon said.
Businesses that can demonstrate economic hardship that would justify relief would be allowed to complete a waiver form for review by the town's Development and Infrastructure Services Department.
There would be a $50 fee to process the request. Once approved, businesses must provide an update in 90 days that the waiver is working. No waivers will be granted for illuminated, noise producing or flashing signs.
The motion passed 6-1, with Vice Mayor Bill Garner opposed. The council plans to review the effort's effectiveness in February 2011.