Communicating timely and accurate transportation-related information is a primary focus of the Arizona Department of Transportation. As a result, the ADOT Communications Division’s efforts were recognized with three national awards at the annual Transportation Communication Skills Contest.
The skills contest is conducted annually by the American Association of State Highway and Transportation Officials Subcommittee on Transportation Communication to recognize the work of public relations and communications teams among state departments of transportation and facilitate an exchange of ideas. The contest is considered the premier competition in the transportation industry for communications.
ADOT Communications won awards for best interactive presentation, best external video and best blog.
“Communication with the public is crucial to our mission at ADOT,” said ADOT Director John Halikowski. “We continually strive to communicate the importance of transportation so that we can do our part to put taxpayer money to use for a good economy and quality of life in Arizona, and we seek public input as well. These national awards affirm we’re on the right path.”
The interactive presentation (http://youtu.be/NBoYhw2OZ50) was a video which combined use of footage and graphics to explain how transportation is funded. The external video (http://youtu.be/35MaA9mMpJM) took a very technical process of building caissons, underground structures which help support bridges and ramps, and made it easy to understand by the general public. Lastly, the ADOT Blog (http://adotblog.blogspot.com/), which was launched more than a year ago, gives people insight into how ADOT plans, builds and maintains the state transportation system.
“These award-winning communication examples illustrate ADOT at work and how we keep the public informed and involved in transportation,” said ADOT Communications Director Matt Burdick. “It’s an honor to be recognized for communication excellence by our peers in transportation departments across the country.”
At the end of the conference, Arizona was announced as the host of the 2014 TransComm conference. Burdick will also serve as one of two regional representatives for the western U.S. on the subcommittee.
The AASHTO Subcommittee on Transportation Communication consists of public affairs professionals from the 50 states, Puerto Rico and the District of Columbia. It focuses on an exchange of ideas and educational programming as a means of promoting excellence in communication.