New theater complex in OV - The Explorer: Business

New theater complex in OV

Century opens its 12 screens to public this Friday

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Posted: Tuesday, October 28, 2008 11:00 pm | Updated: 8:02 am, Thu Mar 24, 2011.

Century Theatres at Oro Valley Marketplace opens to the public this week, with a series of special events by invitation preceding Friday’s general admission business.

The complex, with 12 screens, digital sound and all-stadium seating for 2,100 people in theaters of several capacities, lies close by the intersection of Tangerine and Oracle roads in Oro Valley’s new shopping center.

A “friends and family” event, for “people who have spent a great deal of time building the theater,” was held Tuesday, according to James Meredith, vice president of marketing and communications for Cinemark in Plano, Texas.

On Wednesday, “Old Friends Become New Neighbors” is the theme, with guests enjoying $1 concessions and those proceeds benefiting Catalina Community Services.

A grand opening VIP press event, dubbed Arts and Entertainment Night, starts at 5 p.m. Thursday. A short presentation, projection booth tour, reception and ribbon-cutting are planned. University of Arizona softball star Jennie Finch is the guest of honor.

The complex opens to the public on Friday, which is Halloween.

Ticket prices at the new complex are “in line with the market,” Meredith said. Adult tickets are $9 weekdays, and $9.25 on weekends after 6 p.m. Children are $6.25. The “early bird” show, the first show of a day, is $5. Seniors aged 62 and over can buy tickets for $6.25 each.

“We’ll have tiered pricing” for students and members of the military, Meredith said.

Century Theatres at Oro Valley Marketplace is one of the locations for Cinemark’s new “self-serve” or “cafeteria-style” concession stands.

“It’s a real favorite with our customers,” Meredith said. “They can make their popcorn the way they like it, decide how much ice to put in their drinks. There are people who are helping, but the customers get to select exactly what they want, and they’re not waiting for someone to serve them.”

Jerry Schoen is manager of the new complex. There are 60 employees, most of them part-time, Meredith said.

Century Theatres at the Oro Valley Marketplace is one of six Cinemark complexes in greater Tucson. The others are the Century 20 El Con, Century Park Place Mall, the Century 16 and the Century Gateway in Tucson, and the Cinemark 10 in Sierra Vista.

The theater complex is one of the first businesses to open in Oro Valley Marketplace. Dick’s Sporting Goods and Best Buy have opened in the last week. A Walmart Supercenter opened Wednesday morning.

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