Shear Expressions, a nail and hair salon, recently received Tucson Metro Chamber’s Copper Cactus Award for Small Business Leader of the Year.
The awards ceremony highlighted the accomplishments and innovations of small businesses in Southern Arizona. There were 46 finalists out of hundreds of nominees – 13 of those finalists being from Tucson. Shear Expressions was the only business to win an award in its category.
“For me to get it – I was shocked,” said owner Sue Reynolds. “There were so many other businesses so I didn’t go in expecting to receive anything.”
Having worked at previous hair salons and always having an entrepreneur mindset, Reynolds opened her own business of Shear Expressions in 2004. The salon offers haircuts, coloring, hair extensions, styling and more for its clients. Wanting to focus on one area of expertise, the salon will eventually not offer nail services.
Reynolds is not only a business owner and hairdresser, but also a business educator. Her hope in opening Shear Expressions was to offer more than hair products and services.
“What I wanted to do was build independent business leaders,” said Reynolds. “I want to help people not give up on their dreams. If it’s something they really want, then they should go for it. I’m here to help them take that next step.”
Reynolds applies this concept by having her employees be as independent as possible. One example is having her employees design their own business cards, because everyone has their own business, said Reynolds.
Along with quality services, customer satisfaction and community involvement are important to Reynold’s and key components of Shear Expressions. Reynolds is part of Business Helping Business, which is a program that helps support neighborhood shops.
“If someone comes in and needs a service for a massage, I can refer them to a massage place that is in this area,” said Reynolds. “It’s a community-based business where we can help other people and one another.”