Butterfly Boutique - A shop for a cause - Tucson Local Media: Business

Butterfly Boutique - A shop for a cause

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Posted: Wednesday, March 7, 2012 4:00 am | Updated: 3:53 pm, Tue May 1, 2012.

Located at 3725 W. Ina Road, Butterfly Boutique offers a unique and charitable business model by donating its proceeds to the Springboard Home for Youth in Crisis, a home for girls in Oro Valley.

Run entirely by volunteers, Butterfly Boutique sells upscale women’s clothing, all of which have been donated by individuals in the community. Because the clothing is donated, Butterfly Boutique is able to pass on big savings to its customers.

Tori Ferrari, Director of Springboard in Oro Valley, said the donation of proceeds is extremely important to Springboard since the home is not federally funded.

“We rely entirely on donations from local businesses, churches, and individuals throughout the community,” she said. “Butterfly Boutique has been great in answering that call.”  

When Butterfly co-manager Mary Ann Flaten met Ferrari at a Springboard graduation ceremony, she said she was sold on the idea to donate to the youth shelter.

“When I went out to a graduation and met Tori, she was fabulous,” said Flaten. “What she does for these girls is absolutely amazing.”

Flaten said people who are unfamiliar with Butterfly Boutique would be surprised by the quality of clothing available, many items have only been worn once or twice. The shop offers quite the variety, selling anything from everyday clothes to shoes to prom and wedding dresses.

“You wouldn’t believe some of the stuff we see donated,” said Flaten. “We definitely have our own niche. Different from the typical resale places out there. We don’t do consignments. It’s a fun place with some good finds.”

In addition to clothing, Butterfly Boutique also sells handbags, watches, earrings, and bracelets, some of which are hand-made by volunteers in the store.

Tucked away near Bookman’s, Flaten said the shop, which only advertises through fashion shows at local churches, has had some challenges getting its name recognized. Flaten hopes once customers realize their dollars are being spent toward a good cause, Butterfly Boutique will be one of the first stores to come to mind when in need of women’s apparel.

“We aren’t doing this for the money or the title,” she said. “When you go to a Springboard graduation, and you hear a testimony from the girls, and you hear Tori speak, it’s heartfelt and local. We are doing this for the girls’ home. The money we make is cash-in-hand for the girls.”

Butterfly Boutique is open Tuesday-Thursday from 10 a.m.to 4 p.m., and Friday and Saturday from 10 a.m. to 5 p.m.

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