CEO named for Visitor’s Bureau - The Explorer: Business

CEO named for Visitor’s Bureau

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Posted: Wednesday, March 14, 2012 3:00 am | Updated: 3:53 pm, Tue May 1, 2012.

After an extensive nationwide search, the Metropolitan Tucson Convention and Visitors Bureau Board of Directors has selected Brent DeRaad for the position of President & CEO, replacing long-time chief Jonathan Walker, who announced his retirement last September after 18 years with the bureau.

DeRaad will be responsible for the overall operation of the bureau, its $6.2 million budget and various departments.

“The Board of Directors and members of the search committee reviewed numerous talented candidates during this process. Brent’s broad range of experience within the tourism industry, especially in Arizona, catapulted him to the top choice for the position,” said Lynn Ericksen, the bureau board chair. “He is the right guy, in this economic climate, to continue the momentum and maximize the power of the MTCVB.”

DeRaad will begin his duties in mid-April.

“I am very excited to work with the MTCVB staff, board and member businesses, along with local officials throughout the region to generate meetings, business and leisure travel to the area,” said DeRaad.

 DeRaad comes to Tucson with more than 20 years experience in management, marketing, community affairs and public relations, 14 of those in the tourism industry. He was most recently the executive vice president of the Scottsdale Convention and Visitors Bureau, where his previous roles include VP of Marketing and VP of Corporate Communications. He also served as director of communications with the Greater Phoenix Convention and Visitors Bureau.

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